According to a report by ComScore, in India one of four online minutes are spent on Social Networking sites. While Google maintained its dominance by reaching 95 percent of the online population, social networking sites accounted for 25.2 percent of all online minutes. Even reach wise, social networking sites like Facebook have started to match Google sites in terms of reach. Facebook reached 83.4 percent of the population with over 50,000 unique visitors.
It was noted that people spend an average of four hours every month on Facebook. In comparison people spend about two and a half hours on Google sites, mostly because of its online video service YouTube. Yahoo sites and Microsoft sites came third and fourth respectively.