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Google's new initiative for mobile Internet users

Google today launched a new initiative to help businesses reach out to over 70 million mobile Internet users in the country.

Under the 'Let's talk Mo' initiative', Google will help businesses create mobile sites for free, Google said in its official blogpost.

Google is giving Indian businesses two options. One, create a mobile optimised site for free and second test how user friendly is your existing mobile site," Google IndiaCountry Head Marketing Nikhil Rungta said.

Businesses will be able to see how their sites look on a smartphone using the GoMoMeter tool and get personalised recommendations for creating a more user-friendly experience.

The site also provides information on current mobile trends, best practices, case studies and various other resources to help businesses develop a successful mobile presence.

"The dedicated website (http://www.letstalkmo.com/in/d/) will provide all the tools and resources that businesses need to have a presence on the mobile platform," Rungta said.

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