1 million Nano fan base on Facebook

To celebrate its over 1 million fan base on Facebook, Tata Nano today announced the launch of India's first Social Road Trip called, Nano Drive with MTV, where the digital world will meet the real world. Tata Nano has partnered with MTV India to create a unique driving experience and will leverage the online medium to treat travel enthusiasts with a 20-day, over 2000 km, exciting drive.

Registrations for the 'Nano Drive with MTV' have started and enthusiasts can register on - www.mtvindia.com/drive.
Tata Motors, MTV and Nano fans will together select 4 teams for this drive. Each team will comprise 4 members and these teams will be allocated 4 different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.